The client - Kiwi Hire Group Kiwi Hire Group is an equipment hire company based in Waiwhakaiho Valley. They have a loyal customer base of industrial clients but had a feeling new customers and weekend DIY enthusiasts were probably looking online and were unaware of their...
Lockdowns, social distancing and more time at home has meant people have become more experienced shopping online. If you want to create an online version of your bricks and mortar shop, what are your options and what do you need to think about? Marketplaces There are plenty...
So, you want to run a Facebook competition to grow your social audience and get your product or service seen by some new people. A competition seems fun, easy and foolproof, right? Find out if a Facebook competition really is the best way to meet your...
It might feel like the year has just started, but it’s already time to think about getting Fieldays ready. This year the Fieldays at Mystery Creek runs from 10-13 June. It’s the place to be if you want to reach 125,000 plus people with an...
No, we’re not talking the composition of colours, although we can talk about colours for hours! We want to talk sustainability. We’ve embarked on a journey to become more sustainable in how we run tgm, our processes, products we use and the types of promotional...
It can be tough verbalising your vision to a designer, so here’s some tips on how to ‘speak designer’ to make sure you get what you are after first time. In fancy marketing terms it’s called a brief when you explain your requirements to a...
Celebrities flogging products, brand ambassadors and sponsorship agreements are nothing new in the world of marketing but seemingly ‘ordinary’ people sharing their latest finds and favourite products on blogs and social media is now a thing. Yup, welcome to the world of influencer marketing. What is...
So your son or daughter wants to be a graphic designer and it’s got you wondering what do designers actually do? At tgm Here at tgm our six graphic designers work flat tack creating designs to meet client briefs – this can be anything from creating a...
If you have a workmate who loves to drop the latest buzzword into conversation or talks in acronyms, get a head start on them with the latest marketing jargon. Advertainment The advertising-entertainment double act. We want to be amused while being convinced to buy! Big Data We can find...
We’re a generous bunch in Taranaki. We say yes a lot when we’re asked to ‘sponsor’ a cause, but is it true sponsorship or just a donation? Sponsorship is a two-way street, you give and you get certain rights and benefits – perhaps brand recognition, hospitality,...
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