kia ora
Established in New Plymouth in 1989, TGM has grown to become an award-winning full service creative agency that offers graphic design, print, websites, digital solutions, branding, copywriting, marketing, social media and training. Family owned, directors Andrea Leadbetter and David Rielly have established TGM as a boutique agency that works in partnership with Taranaki enterprise.
our values
discovery
There's more to you than meets the eye, and it's time the world discovered your unique qualities. Self-reflection might be tough for us humble Kiwis, but uncovering your truths can reveal winning traits that resonate with the public.
communication
Communication is the foundation of everything we do, from representing you to your customers to fostering harmony at work. If you’ve got a message, we know just the way to convey it.
trust
We’re a diverse creative team, shaped by unique experiences and a wealth of knowledge, ready to earn your trust—no finger-pulling tricks involved. Let us bring fresh perspectives and creative expertise to your next project.
problem solving
If you're feeling tangled up, we'll help you find clarity; if you're adrift, we'll guide you to shore. Creativity defines us—we turn obstacles into opportunities and bring fresh perspectives to solve problems, big or small.
value
When you choose us, you get the perfect balance—quality that doesn’t cut corners and value that speaks for itself. Our experienced team adds perspectives and creates lasting impact, as proven by the positive feedback from our clients.
service
We tailor our service to each client, ensuring we understand their needs, preferences, and unique requirements. At our table, you can expect award-winning, personalised service that goes beyond the ordinary.
meet the team
andrea leadbetter
Andrea has a passion for entrepreneurship having started TGM when she was only 20. Today she helps clients around the maunga to achieve their business goals, sharing her passion for sustainability and normalising te reo Māori within business communications.
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call me
janette telfer
A lover of all things creative. Janette is a born local and returned to New Plymouth after completing her graphic design degree. With many years experience in print and signage, she loves seeing a project come to life.
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rachael smith
Rachael has worked extensively within the print industry and brings a high level of expertise and knowledge to our team, ensuring clients get the best possible outcomes. Among her achievements she has received the GAPF Award for Best Print NZ Digital Process Apprentice.
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freya chapple
With a keen eye for detail and experience within the Typography industry, Freya takes the lead in our sign and multi-page document design. Her degree in Botany and Zoology has also been very useful particularly when creating the numerous story-telling signs you will see around the region.
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katerina armstrong
Katerina Armstrong is a creative thinker and Māori visual artist who works across multiple mediums — including photography, 3D visualisation, and graphic design. Katerina holds a Master of Design from Toi Rauwhārangi, Massey University College of Creative Arts, and brings specific expertise in developing exhibition spaces, wayfinding signage, and landscape architecture — alongside a body of beautiful design work.
Her approach is centred on tūhura — unearthing, exploring, bringing to light — which makes her a natural fit for a team whose kaupapa is helping the world discover our clients.
read katerina's pepeha
Ko Maungapōhatu tōku maunga
Ko Ōhinemataroa tōku awa
Ko Mataatua tōku waka
Ko Waikirikiri tōku marae
Ko Ngāi Tūhoe, Ko Ngāti Kahungunu,
Ko Te Aitanga a Māhaki ōku iwi
Ko Hāmua me Ngāti Mura nā hapū
Ko Katerina ahau
lisa young
A qualified graphic & web designer with skills in both digital and print gained across a variety of industries, Lisa brings a wealth of design talent and experience to the team.
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aaron zame
Aaron tackles our more technical website builds, and enjoys the challenge of coding custom solutions to meet clients needs. He also supports clients with their existing sites as our web support.
robyn morrison
As a qualified corporate identity designer Robyn brings a depth of experience in the local creative sector, and she has worked with most of the larger brands you will see around the region. Robyn’s design solutions will delight and inspire, and are often commended by clients.
luther ashford
Luther is a local South Taranaki artist and a graduate of Toioho ki Āpiti, Māori Visual Arts at Massey University. Her experience and passion for Toi Māori and kaupapa Māori are applied to creating content and building an authentic visual vocabulary specific to each clients needs.
read luther’s pepeha
He uri tenei no Ngaa Rauru Kiitahi, Ngāti Ruanui me Te Pakakohi hoki
Ko Taranaki te mounga
Ko Aotea te waka
Ko Te Awa a Taikehu te awa
No Pātea au
Ko Luther Ashford toku ingoa
te rei hanataua wrathall
With a Diploma of Creative Technologies from WITT, a passion for Toi Māori, knowledge in Te Ao Māori, Te Reo Māori and Taranaki History, Te Rei Hanataua interweaves these pūkenga (skills) into well informed, authentic works of visual art.
read te rei hanataua's pepeha
Tu tonu te Maunga o Taranaki,
E rere ana ngā wai-awa o Onaero, Waitara, Oeo, Tangahoe
Ora tu ana a ngā kāhui o Ruanui, Ruahine, Te Āti Awa tātou o Kaitangata
christine frey
Graduating in Business Administration together with 10 years of experience in print and packaging with a Postgraduate Degree in Human Resources Christine makes the impossible happen for our team.
michelle cruickshank
Meet Michelle, a self-confessed word nerd who loves using language and storytelling to bring brands and businesses to life. A trained journalist and feature writer, Michelle has 25+ years’ experience crafting compelling marketing and communications copy. She works across all mediums, writing long- and short-form content that influences hearts and heads and gets results for clients.
nathalie van dort
Nathalie Van Dort, our Marketing and Event Management Specialist, brings more than 30 years’ experience across marketing and communications to TGM. Originally from the Netherlands, Nathalie has spent the past 22 years making Aotearoa her home while contracting to an array of commercial, NGO, and not-for-profit clients.
A marketing generalist with superb skills across event management, digital marketing, and stakeholder engagement, she combines a creative outlook, a wide range of skills, and a can-do attitude. Nathalie is a perfect fit for the TGM team, and we look forward to showing you how her strategic approach to marketing and communications can boost your business.
david rielly
As the co-owner and financial controller of tgm, David brings his management experience to the team. He champions logistics and lean manufacturing within the business and is proud that tgm provides credible input for Taranaki businesses and organisations.
professional memberships
