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  • Fading Brand Impact Even Stars Fade Eventually In the ever-evolving landscape of business, your brand is your compass. It guides your audience, sets expectations, and defines your unique identity and how you carry out your business. But what happens when your brand starts to fade...

  • If you have Google Analytics connected to your website you’ve probably received, almost daily, confusing reminders to switch to GA4… and it’s likely you’ve trashed most of those emails, believe me you are not alone. In this blog we’ll demystify what all the fuss is...

  • Risograph renaissance Risograph printing has been around for a long time, making comebacks every now and then – most notably the 80’s and 90’s. Described as digital screen printing, the process is similar providing vivid colours and unique textures. The Riso printing technique is transposed...

  • You’ve worked hard to build your business, your customers trust you with their private information and you know that its kept safe within your website database… right, it is right? Cybersecurity is a must have for website owners today to protect the private information that...

  • We have always been proud supporters of Scouts NZ, and this year we had the great opportunity to help with organising their venturers event: ignite’23 by providing event promotion and design solutions. ignite’23 took place at the start of this year in Mayfield, New Zealand,...

  • As part of our marketing services we are often called upon to help people name or rename their new business, brand or product. Learn about the process we go through and get some tips if you’re ever faced with this challenge yourself. The brief As...

  • So, you’ve got some budget put aside for advertising, but no idea how or where to start! Where do you advertise, how often should you advertise and should you say the same thing on every channel?  Discover how common advertising channels stack up against one...

  • Billboards have long been used as a key component in the advertising mix as they are such a cost-effective way of reaching a large audience. Find out the benefits of billboard advertising, key design considerations and when you should choose to use one. The benefits...

  • Saying thanks and connecting with clients to stay top of mind, helps build loyalty and encourages repeat business are just a few of the reasons we give presents to clients at Christmas. Read our tips for what to think about when it comes to corporate...

  • We’ve made a couple of small changes in our meeting spaces, emails and on our website. The changes are so subtle that most people won’t even register, but the people who will pick up on the changes will notice and will hopefully know that TGM...

  • There’s a lot of chat about having a strong online presence and everyone says you need to use Google Ads, but what is a Google Ad and how do you get them? Read our introduction to Google Ads and see if they are right for...

  • Signage may be functional, but there’s no reason it has to be boring. Signs have come a long way since the corflute rectangle with sticky dots on the back of a white sign with a centred logo. Read about the latest signage materials, new products...

  • For those of us who can’t draw a straight line it can be mind boggling how designers continually come up with a fresh, new take on each project they work on. We asked one of our designers Mae where she gets her ideas from and...

  • With more than three million apps on Google Play Store alone and one billion plus websites, finding tried and true online tools can be tough. Here are some of our favourites for work, play and home. Mailchimp We love EDMs (electronic direct mail) and can’t...

  • Overhearing a Millennial throwing their metaphoric hands in the air over not being able to understand people from Gen Z made us laugh. Not only are millennials old enough to have another generation to worry about, the cycle of not understanding the next generation continues!...

  • We’ve got one easy answer to how to reduce business waste – join the NPDC Resource Wise Business Programme! The free council run programme is designed to help businesses reduce waste to landfill over a four-year period. It involves annual waste audits and a detailed...

  • We really enjoy face-to-face meetings with our clients, but like you we need to keep our people safe and ensure everyone feels comfortable in meetings. We have two team members who are immunocompromised, and one who is recovering from surgery, so keeping on top of...

  • We’re big fans of customer research – both to discover what we don’t know about customers and to confirm what we suspect to be true. Research makes marketing planning easier, marketing spend more targeted and ultimately saves time. Find out more about the what, why...

  • Superheroes made them cool, coronavirus has made them compulsory. Learn the ins and outs of reusable mask purchase and use and how you can inject a bit of personality into mask wearing. The facts A mask is required for most people to enter public spaces...