marketing

There’s a lot of chat about having a strong online presence and everyone says you need to use Google Ads, but what is a Google Ad and how do you get them? Read our introduction to Google Ads and see if they are right for...

Signage may be functional, but there’s no reason it has to be boring. Signs have come a long way since the corflute rectangle with sticky dots on the back of a white sign with a centred logo. Read about the latest signage materials, new products...

We’re big fans of customer research – both to discover what we don’t know about customers and to confirm what we suspect to be true. Research makes marketing planning easier, marketing spend more targeted and ultimately saves time. Find out more about the what, why...

Most often we’re in the business of helping clients sell or promote goods or services but when it comes time to work with our not-for-profit clients we often become social marketers and the product we’re marketing is human behaviour. It’s when we help clients get people...

It was a challenge that we were up for. Could we write an entire blog about hashtags? You might be surprised to find out that there was a lot to say about the humble hashtag and we have managed to write more than we initially...

The Client Vicki from Quirky Fox has built a successful boutique gallery and framing business in South Taranaki. Quirky Fox has a good online presence with a website, popular Instagram page and five-weekly e-newsletters. Vicki has dabbled in traditional media but struggled with not being able...

The client - Kiwi Hire Group Kiwi Hire Group is an equipment hire company based in Waiwhakaiho Valley. They have a loyal customer base of industrial clients but had a feeling new customers and weekend DIY enthusiasts were probably looking online and were unaware of their...