Promotional products can be a key tool in your marketing plan – they are tactile expressions of your brand, they help keep your brand visible when you are not around and they make you look generous. On a practical level, promotional products help you stand...
What’s in a font? We’ve come a long way since comic sans dominated newsletters and party invites, but why do we have 300,000+ different fonts, who uses them all and how do you choose what font to use? Fonts have the ability to draw attention, engage the...
Print’s dead they say, everyone’s online! Feeling pressured to go digital when your heart is saying print? Don’t be. Print hasn’t died, it’s just how we do it that’s changed. Gone are the long print runs, set weekly print ads and printing boxes and boxes...
If you have a workmate who loves to drop the latest buzzword into conversation or talks in acronyms, get a head start on them with the latest marketing jargon. Advertainment The advertising-entertainment double act. We want to be amused while being convinced to buy! Big Data We can find...
It was definitely a case of three heads being better than one when it came to Brooklands Zoo’s water education signage explaining the zoo’s new rainwater collection system and how the zoo team is using the water. “Between the zoo staff, Chloe from tgm and myself...
The TGM team is celebrating after picking up two gold and two silver awards at the 2019 Redshift Design Awards on Saturday night in Wellington for work they did with Aotea Utanganui – Museum of South Taranaki, New Plymouth District Council's Resource Recovery team and...
We zhushed our brand recently to stay relevant, be more appealing and better reflect what we think is important – inviting conversation with our clients and being flexible, innovative and professional. Here are five signs that your brand may need a facelift. You're doing the walk of...
Experts say we need to be as approachable, accessible and friendly online as we are offline – but how do you do it? Read our tips to help your online presence better reflect you and your brand. Be present – If questions or comments are made, respond...
We’re a generous bunch in Taranaki. We say yes a lot when we’re asked to ‘sponsor’ a cause, but is it true sponsorship or just a donation? Sponsorship is a two-way street, you give and you get certain rights and benefits – perhaps brand recognition, hospitality,...