It’s not every day that members of a graphic design company get to collect and deliver a baby kiwi to its new home but that’s what happened last week when tgm’s Andrea Leadbetter and David Reilly along with their two children, James and Catherine, drove...
It can be tough verbalising your vision to a designer, so here’s some tips on how to ‘speak designer’ to make sure you get what you are after first time. In fancy marketing terms it’s called a brief when you explain your requirements to a...
Celebrities flogging products, brand ambassadors and sponsorship agreements are nothing new in the world of marketing but seemingly ‘ordinary’ people sharing their latest finds and favourite products on blogs and social media is now a thing. Yup, welcome to the world of influencer marketing. What is...
So your son or daughter wants to be a graphic designer and it’s got you wondering what do designers actually do? At tgm Here at tgm our six graphic designers work flat tack creating designs to meet client briefs – this can be anything from creating a...
Of course grammar and spelling matters. It shows we care about the details and it ensures we get the right meaning across. The English language has some tricky rules and conventions so we’ve applied our love of good design to some of the commonly made...
In October New Plymouth based boutique creative agency tgm celebrates 30 years in business. tgm was founded in 1989 by Andrea Leadbetter, who, after studying and working for a number of years in the industry in Wellington, decided she wanted to follow her passion of working...
Promotional products can be a key tool in your marketing plan – they are tactile expressions of your brand, they help keep your brand visible when you are not around and they make you look generous. On a practical level, promotional products help you stand...
What’s in a font? We’ve come a long way since comic sans dominated newsletters and party invites, but why do we have 300,000+ different fonts, who uses them all and how do you choose what font to use? Fonts have the ability to draw attention, engage the...
Print’s dead they say, everyone’s online! Feeling pressured to go digital when your heart is saying print? Don’t be. Print hasn’t died, it’s just how we do it that’s changed. Gone are the long print runs, set weekly print ads and printing boxes and boxes...