27 Jan Why social media is an important marketing tool
If you’re wondering whether social media marketing is right for your business, the verdict is in…social media is a great way to drive repeat business and to attract new customers.
92% of consumers trust word-of-mouth above all other forms of advertising and 70% chose online customer reviews as the second most trusted source. (Nielsen’s Global Trust in Advertising Survey 2012)
Using social media as a platform for customer discussion allows others to say how great you are…let’s face it, people just don’t trust what brands say about themselves anymore.
Permission marketing is the privilege (not the right) of delivering anticipated, personal and relevant messages to people who actually want to get them…It realises that treating people with respect is the best way to earn their attention. (Best selling author and marketing strategist, Seth Godin)
Social media gives people the option to ‘like’ ‘follow’ or ‘accept’ your business into their lives and they will then be more likely to respond to offers, share with their friends and less likely to ignore you.
93% of marketers use social media for business. (www.techli.com)
Is your business included in that statistic? Don’t get left behind…if you’re not joining in you’re missing out. People are talking about your products whether you realise it or not. Be part of that conversation.
…But remember that social media isn’t a replacement for all of your other marketing activities, every business is different and it’s important to continue to do what works for you. Traditional marketing activities like advertising in a newspaper, sending direct mail and attending networking events, are still an important part of raising the profile of your brand. However, for most, social media marketing is now a critical component of an effective marketing strategy. In fact, social media marketing works best when combined with other marketing activities, especially email marketing!
We’re holding a FREE event to help franchise owners succeed in the online marketing world including a workshop from our social media expert, Rebecca Maxim and a presentation looking at online marketing from special guest speaker, Adam Still, Regional Manager of Printing.com.
Date: Tuesday 11th February 2014, 5.30pm
Location: TGM Design, 68 Vivian Street, New Plymouth
RSVP: Limited spaces available so please email or call Rebecca Maxim to register your interest. firstname.lastname@example.org | 06 759 8957