WITT

Learning objective

WITT challenged us to move their marketing material into the future with a more modern, professional and high quality feel while referencing their long history with Taranaki. All changes had to be an evolution, not a complete revolution.

What we learnt

Our designer took elements of the old logo including the book and mountain and incorporated it into their new look and feel with a deeper blue to create a sense of sensibility and seriousness they felt was missing.

Our report card

The WITT brand works. From flags, expo stands, print or online, WITT’s brand is easy to apply, looks modern, projects a professional image and engages with their audience. The brand has been so versatile our designers had no problem applying it to the B Block interior design transformation which involved developing a paint and furniture colour palette and inspirational wall decals.