WITT challenged us to move their marketing material into the future with a more modern, professional and high quality feel while referencing their long history with Taranaki. All changes had to be an evolution, not a complete revolution.
Our designer took elements of the old logo including the book and mountain and incorporated it into their new look and feel with a deeper blue to create a sense of sensibility and seriousness they felt was missing.
The WITT brand works. From flags, expo stands, print or online, WITT’s brand is easy to apply, looks modern, projects a professional image and engages with their audience. The brand has been so versatile our designers had no problem applying it to the B Block interior design transformation which involved developing a paint and furniture colour palette and inspirational wall decals.