Tui Ora
We love bringing brands to life with creative coordinated campaigns — like when Kaupapa Māori Health Provider Tui Ora trusted TGM to design and oversee the Taranaki-wide roll out of its new brand.
With an open brief to think in and outside the box, TGM developed and implemented a multifaceted, organisation-wide makeover — starting with the interiors and exteriors of their physical spaces in Ngāmotu, Opunake, Hāwera and Waitara (designing, producing and installing traditional signage, decorative and wayfinding treatments for walls, floors, windows, sound reduction panels and more).
Tui Ora is often out in the community so we also developed branded portable assets (signs, flags, a pop up gazebo and furniture), wrapped their mobile clinic and created promotional merch. Kaimahi — especially the ones at Tui Ora — are amazing ambassadors. TGM got the new brand in their hands (and said thank you for their mahi) via gift tote bags loaded with different goodies including notebooks, pens, water bottles, coffee cups, lanyards, branded tees and more.
We love what TGM did. They struck that balance between listening to what we wanted and presenting innovative ideas. The work required coordinating with different internal departments and external suppliers and TGM made managing it all look easy — even when we threw them the odd curve ball along the way,
