Nicholas Whitaker Real Estate
New kids on the block Nicholas Whitaker @Realty are quickly making a name for themselves with their responsive, personalised approach to real estate marketing — and TGM’s Vivian Street digital billboard is part of their winning formula.
Date
2025
Client
Nicholas Whitaker Real Estate
Category
Digital Billboard
“TGM’s digital billboard punches above its weight and gets excellent bang for relatively few bucks. It’s a fantastic, low-cost way to get our properties in front of tens of thousands of people every day, and the results — enquiries and open home numbers — speak for themselves,”

Rachael Whitaker
co-founder of Nicholas Whitaker @Realty
Personalised marketing that stands out
Nicholas Whitaker @Realty is the new venture of experienced real estate agents Darrel Nicholas and Rachael Whitaker. Their marketing philosophy is simple: every vendor and every property is unique — so their approach to every sale is too.
“Instead of offering standard marketing packages, we help our clients understand the best approach for their property and the value of different mediums. Digital billboards like TGM’s are a brilliant option for vendors who want to make a big impact on a small budget,” Whitaker says.
Unmissable position, unbeatable visibility
For Nicholas Whitaker @Realty, the billboard’s location is one of its biggest drawcards.
“It’s really the only advertising space down that entire stretch of the One Way — from the Carrington Street overpass all the way to Morley Street. If you’re driving down Vivian Street, day or night, it stands out and grabs your attention. You just can’t miss it.”
The digital format also means Nicholas Whitaker @Realty can act fast. “We can get a property up on TGM’s digital billboard almost instantly. That responsiveness makes it an easy, effective option when we want to generate momentum quickly,” Whitaker says.
Why more brands are choosing digital billboards
TGM Marketing Manager Nathalie van Dort says Nicholas Whitaker @Realty are among a growing number of local businesses making an impact via TGM’s digital billboard.
“You can’t skip or minimise a billboard, and their ability to reach a mass audience amplifies brands and messages. As one of the only advertising spaces on such a busy stretch of road, the TGM billboard really stands out and delivers unrivalled cut-through."

Nathalie van Dort
TGM Marketing Manager
“The other big advantage is cost. A week of 30-second spots starts from just $126 — that’s only $18 a day. With no production or installation costs, and free creative design when you book four weeks or more, it’s incredible value for money.”
Results that speak for themselves
For Nicholas Whitaker @Realty, the results are clear — more enquiries, better visibility, and a standout presence in a competitive market.
“It’s a simple, affordable way to put our properties — and our brand — in front of tens of thousands of people every day. It’s hard to beat,” says Whitaker.
Want your business to be seen?
Get your brand in front of tens of thousands of people daily with TGM’s digital billboard on Vivian Street.
Contact TGM today to book your space or learn more about how digital billboard advertising can deliver big results on a small budget.