tgm recently ran some website development competitor analysis — and the results, or rather the disparity between them, shocked me. We’re talking tens of thousands of dollars (like $55,000!) difference between the cheapest and most expensive quotes to the same basic brief we tested.
Developing a new website is a specialised undertaking and not an everyday (or even every year) activity. So how do you know when what’s being proposed is what you need and represents great bang for buck — versus being an overcooked solution that will deplete your marketing budget without increasing your bottom line or getting you closer to your business goals?
Ready for the world to discover you? Read on to see how you can get your hands on our FREE website creation guide and have tgm do a FREE audit of your existing website.
There are two key things you can do to greatly increase your odds of getting the best website for the best price.
1. Get clear on what you need
2. Get at least 3 quotes
Let’s get the easy one out of the way first. Web design and development agencies are used to competitively quoting for jobs, and the best of us love the opportunity to show off how we measure up against the competition and what we can do for you. Don’t feel embarrassed briefing several agencies and then seeing who comes back with the best proposal.
Note I said proposal there, not price. Of course, price is one element (I don’t know about you, but I could do a lot with $55k!) but we also know that the cheapest option is not always the best.
Which brings us neatly back to the first thing you can do to make sure you are getting the best website for the best price. You need to get clear on what you need your website to do.
This starts with understanding its purpose and how it will help you achieve your business goals. Key elements to think about are design, content, navigation, SEO and GEO and all the marketing features and third-party integrations that transform your website from being a 24/7 digital storefront into a central marketing and sales hub that will help you grow your business and achieve your goals.
tgm has developed a step-by-step guide that will help you get clear on what you need. It walks you through the important considerations and decisions you need to make to create a website that gives your customers everything they want and your business everything it needs.
If you’re not sure whether your website is working hard enough, then you can also take advantage of our FREE website audit. Our web team will review your current site and show you how we can improve it.
And if you’re curious about where tgm sat on that competitor analysis — we’re at the affordable end and although we’re not the cheapest, we reckon we hit the sweet spot when it comes to value for money.
Give me a bell on 06 759 8957 or email me at andrea@tgmcreative.co.nz and let’s kōrero about how we can work together to create a website that delivers maximum bang for buck and will help you grow your business and achieve your goals.
