It started with a name change – something that would encapsulate their values, who they are, and what they aspire to be. Workshopping resulted in ‘Tandem Group’ and it was from there that Tandem’s new brand identity began to take shape.
Our designers worked to create a brand that told the story of Tandem Group. Their aim was to find balance between representing the values of working together, collaboration and moving forward, as well as retaining a sense of professionalism and expertise. This was achieved through elements like the rounded, friendly font, creating a circular graphic to support their visual identity and using colours unique to Tandem in Taranaki.
The new Tandem look and feel has been executed across a range of print, signage and online materials. You can take a look for yourself at www.tandemgroup.co.nz.
“Thank you Andrea Leadbetter and the team at TGM creative for helping with our rebrand and creating our new website. We really enjoyed working alongside you with this project and we are delighted with the outcome!” – Kate Strampel, Tandem Group Marketing Manager.